Solid Foundations and Clear Directions

Harbin Leihu Sports Industry Co., Ltd. is a comprehensive sports industry operator approved and registered by the Harbin Market Supervision and Administration Bureau. Headquartered in the core area of Harbin, the company boasts a substantial registered capital. From its inception, Leihu Sports has established core values centered on "professionalism, innovation, integration, and mutual benefit", with a corporate mission to "lead regional sports trends and create a healthy and beautiful life". The company's strategic positioning is clear: centered in Harbin and with Heilongjiang Province as its hinterland, it fully explores and integrates the rich local ice and snow resources with the demands for nationwide fitness, aiming to construct a comprehensive industrial ecosystem platform that encompasses sports event organization, sports venue operation, sports education and training, sports goods sales, and sports industry investment and incubation. The company is committed to becoming a valuable supplement to the government's public sports services, a reliable partner for campus sports socialization cooperation, and a premium service provider for the upgrading of mass sports consumption.

Physical Experience Stores: Establish brand specialty stores or comprehensive experience stores in core venues or commercial districts, primarily selling sports equipment, gear, apparel, and accessories related to our main training programs, with a particular focus on the professional supply of ice and snow sports equipment.

Online Retail and Services: Conduct product sales and brand promotion through e-commerce platforms and social media, while offering value-added services such as equipment maintenance and leasing.

Brand Agency and Cooperation: Establish cooperative relationships with renowned domestic and international sports brands, serving as their regional agents or strategic partners.

Sports Industry Consulting and Investment: As a builder of the ecosystem, Leihu Sports leverages its profound understanding of the local market and practical experience in industrial operations to provide services such as sports industry planning, project feasibility studies, and operational management consulting. Meanwhile, through strategic investments or resource collaborations, the company identifies and incubates promising local sports startups, actively constructing a regional sports industry ecosystem.

Profound Geographical and Resource Advantages: Rooted in Harbin, the company has a deep understanding of sports consumption habits and climatic characteristics in Northeast China, particularly Heilongjiang Province. It holds inherent advantages and unique insights into the commercialization of ice and snow resources. Having established long-standing and positive cooperative relationships with local governments, sports authorities, schools, and scenic spots, the company can efficiently integrate scarce resources such as policies, venues, and event intellectual properties (IPs).

Synergistic Effects Across the Entire Industrial Chain: Events attract traffic, venues provide spaces, training converts users, retail meets demands, and consulting and investment shape the future. Customer sharing, resource mutual guidance, and brand collaboration among various business segments create a powerful internal cycle and risk resilience, enabling the company to offer one-stop comprehensive solutions to clients.

The company's core team is composed of professional sports managers, retired athletes, marketing experts, and operational elites, blending passion for sports with business acumen. Their efficient, rigorous, and professional execution in organizing large-scale events and managing complex venues has been pivotal in earning the company a strong market reputation.

Strong Brand and IP Development Capabilities: Through consistent operation of proprietary branded events and high-quality services, Leihu Sports has established a "professional, reliable, and innovative" brand image within the region, amassing a large base of loyal members and partners while continuously enhancing its brand reputation.